x-acto knife (spec)
X-Acto knives are designed with aluminum handles and interchangeable carbon steel blades, which is pretty intense for something that's found in the arts and crafts aisle.
We redesigned the packaging so that it unfolds to become a paper craft template for seriously engineered, highly maneuverable things like cars, planes, boats, etc. Buyers can familiarize themselves with their new X-Acto knives by taking them on a "test drive."
As a playful nod to the world of digital art, we created a limited run of the X-Acto Stylus.
The stylus not only serves as a conversation piece among digital artists, but it also reminds them of the world of paper craft.
Art Director: Jessica Sugerman
Copywriter: Dennis Chen