AMAZON “SAVE THE EVERYDAY”
With their low prices on everyday essentials, Amazon has your back when it comes to solving everyday problems.
But low prices on everyday items isn’t the most exciting thing to advertise. So we chose some dramatic characters straight from the cinema and showed how they too, can solve their trivial everyday problems with the help of Amazon’s low prices.
film
Everyone experiences mundane little problems– even lovebirds in Japanese romance films or outlaws in Sergio Leone-style spaghetti westerns.
SOCIAL PARODIES
What if the main character from the Spaghetti Western spot you just watched on TV suddenly showed up in your FYP or Explore page, acting like an influencer?
My partner and I shot and directed these during downtime on set during the TV production.
audio / radio
These radio spots tell the dramatized stories of everyday people taking on relatable, everyday problems like champs… with the help of Amazon of course.
Oh, and it picked up a couple awards along the way too!
RADIO MERCURY AWARDS
Winner- “Laura vs Fruit Flies” - Best Single Spot, Amazon
Winner- “Laura vs Fruit Flies” - Best Use of Humor, Amazon
Finalist- “Juan vs Baby” - Best Single Spot, Amazon
Finalist- “Juan vs Baby” - Best Use of Humor, Amazon
Finalist- “Jeff vs Taco Truck Salsa” - Best Use of Directing/Performance, Amazon
Finalist- “Laura vs Fruit Flies” - Best Use of Directing/Performance, Amazon
“ROMANCE IN THE RAIN” FILM CREDITS
Director: JB Braud
Production Company: Pretty Bird
Director of Photography: Erwan Cloarec
Executive Producer: Geoff Walker
Post Production Company: Cabin Editorial
Editor: Chan Hatcher
VFX: Company 3
Audio Mix: Lime Studios
AMAZON JAPAN
Head of Brand and Integrated Marketing: Adreana Starke
Creative Director: Fabien Delmotte
Producer: Kentaro Nobori, Chigusa Kobayashi
Senior Marketing Manager: Nasreen Singh
AMAZON NORTH AMERICA
Chief Creative Officer: Jo Shoesmith
WW Executive Creative Director: Tom Pettus
WW Head of Creative Production: David Connell
WW Head of Brand Planning: Chris Marchegiani
Head of Amazon Global Studio: Satish Upadhyay
Group Creative Director: Josh Cassidy, Vicente Feliciano
Senior Copywriter: Dennis Chen
Senior Art Director: Chris Lumain
Senior Creative Producer: Ruthann Lopez
Senior Product Marketing Manager: Evelyn Howard
‘The Good, the bad, the ouchy” film credits
Chief Creative Officer: Jo Shoesmith
WW Executive Creative Director: Tom Pettus
WW Head of Creative Production: David Connell
Group Creative Director: Josh Cassidy
Group Creative Director: Vince Feliciano
Creative Director: Bernardo Gonzalez
Senior Copywriter: Dennis Chen
Senior Art Director: Chris Lumain
Senior Creative Producer: Ruthann Lopez
Senior Program Manager: Hannah Polinger