amazon global holiday broadcast
Everyone knows Amazon has some pretty legendary holiday deals. Black Friday, anyone? For our global holiday broadcast campaign, we showed how Amazon has the perfect gift for everyone– no matter if you’re shopping for friends, family, or even yourself. And we did this by pairing legendary deals with legendary characters widely recognized all around the world (well, in our major markets anyway). And yes, we did a TON of focus groups all around the globe before finally landing on our final four characters. Then the question was: what item could they buy from Amazon that would completely upend the traditional tales that we know and love?
LITTLE RED RIDING HOOD
YETI
ROMEO AND JULIET
robin hood
credits
Production Company: Hungry Man
Executive Producer: Rick Jarjoura
Director: Wayne McClammy
Director of Photography: Jess Hall
Post Production Company: The Den Editorial
Editor: Christjan Jordan, Jess Brunetto
Chief Creative Officer: Jo Shoesmith
Group Creative Director: Josh Cassidy, Vicente Feliciano
Senior Copywriter: Dennis Chen
Senior Art Director: Chris Lumain
Director, Brand Marketing: Walter Frye
Executive Creative Producer: Leila Gage
Senior Creative Producer: Vanessa MacAdam
Creative Program Manager: Shareen Kern, Tiffany Carley
GM EU Integrated Marketing: Ed Smith
Sr. Campaign Manager: Maite Molling
Sr. Brand Campaign Manager: Tessa Pauly
Sr. Global Brand Planner: Garett Levy
Sr. Manager, Marketing, EU Marketing: Laura Downey
VP Global Brand & Fixed Mktg: Claudine Cheever
WW Executive Creative Director: Tom Pettus
WW Head of Brand Planning: Chris Marchegiani
WW Head of Creative Production: David Connell