amazon back to school

Kids are expensive as f**k. So we encouraged parents to save money… by simply spending less of it.

Amazon has all the back to school deals they need, for way less.

So go ahead. Do it. Spend less on your kids.

press

AdAge - CNN - OK Magazine - Marketing Dive

broadcast

Parent Hacks - Social Campaign

The campaign extended into social by parodying parent influencer content about "easy parent hacks” that turn out to be a lot more involved and not at all easy or simple. Because seriously, we’ve all been there, am I right???

Fun fact, due to a tight budget, my partner and I directed these social videos ourselves at our in-house studio in Seattle.