X-Acto knives are known for their sharpness, precision, and maneuverability.
That's because they're designed with aluminum handles and interchangeable carbon steel blades,
which is pretty intense for something that's found in the arts and crafts aisle.

X-Acto
Serious Engineering For Not So Serious Stuff

 

Print

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Radio

What is cutting performance? Well for starters, it’s not just a weekend hobby. It’s the sound of paper bending to your will, and the madness of attempting high level snowflake patterns banned from most classrooms. It’s following your heart when all your heart wants to do is make paper snowmen. That is what cutting performance means. And this is where it lives.

The All New 2017 X-Acto Knife
Serious Engineering For Not So Serious Stuff


What does innovation mean? It’s the promise to build a better tomorrow, by helping the world create better pumpkin carvings. It’s using the cutting edge, of our blades, to redefine what a Jack-O-Lantern looks like. And it’s our commitment to never stop being pioneers in the field of organic Halloween decor. Now, and forever more. Simply put, precision matters, sometimes even more than you know.

X-Acto Knife
Serious Engineering For Not So Serious Stuff


100 years ago, the Wright Brothers had the inspiration to make a brilliant idea take flight. -We had nothing to do with that, but we like the story. At X-Acto, we have some big ideas of our own, mostly about cutting out paper animals, but still, pretty big ideas.

X-Acto Knife
Serious Engineering For Not So Serious Stuff

We also like Thomas Edison.


Package design

We redesigned the packaging so that it unfolds to become a paper craft template for seriously engineered, highly maneuverable things like cars, planes, boats, etc. Buyers can familiarize themselves with their new X-Acto knives by taking them on a "test drive."

package2.png

Social

Where do you find clusters of creatively minded folks?
The arts district of any major city- where our Snapchat papercraft lens is geo-located.


Product Extension

As a playful nod to the world of digital art, we created a limited run of the X-Acto Stylus.
The stylus not only serves as a conversation piece among digital artists, but it also reminds them of the world of paper craft.

 

Art Director: Jessica Sugerman
Copywriter: Dennis Chen