norton anti-virus (spec)
You know that old saying, "What would you do if you weren't afraid?"
How would that apply to your browsing habits?
Would you be more comfortable visiting that interesting but potentially malicious site?
What about installing things that are free?
Why are we always suspicious of things that are free?
It's time to stop wondering.
When you've got powerful anti-virus protection on your side,
it's okay to be a little curious.
For Fearless Exploration
We created Norton Passport, a browser plug-in that's similar to a pedometer or a health app.
But instead of monitoring your body's habits, it monitors your browsing habits.
The whole purpose is to help you become more aware of your tendencies and
potentially inspire you to start exploring other parts of the web.
You can create an account or login with social media to start a personal exploration log.
Passport then shows the number of threats blocked during the session as well as a "path" of exploration.
paths of exploration
Your path is based off of the map of the internet (yes, it really exists).
The map is made of a series of spheres, each representing a different site.
These sites are color-coded and sized based off their location and popularity.
Certain browsing habits get categorized as certain types of explorers.
These are things based on data like visiting websites in other countries, duration of time spent browsing, types of websites visited, and number of clicks.
It's kind of like a Myers-Briggs personality test.
So far, we've identified at least eight distinct explorer types.
You can choose to share your explorer type or certain parts of your exploration,
(like if you somehow ended up spending hours down a rabbit hole of knowledge regarding international safecracking).
The end goal is to help people become more aware of their habits and perhaps explore other parts of the vast internet.
There's a ton of cool stuff out there. You just gotta have the courage to go find it.
When you're protected, why not?
Art Director: Chris Lumain
Copywriter: Dennis Chen