When sick children check into hospitals for extended periods of time, they miss out on a lot of things.
Not only do they lose the ability to explore the world,
but they also miss out on valuable time with friends and family-
which often leaves them feeling lonely and scared during this challenging time.
What if there was a way to bring the world to them, by crowdsourcing love and support?
Introducing Facebook Wishes
During their extended hospital stays, sick children miss out on valuable time with friends and family, causing them to feel lonely and scared during this challenging time.
What if there was a way to bring the world to them,
by crowdsourcing love and support?
Introducing Facebook Wishes, a Messenger based service that brings the world to sick children through the love and kindness of others.
First, kids add "Wishes" as a friend on Facebook.
Next, kids chat with the Wishes bot to drop pins on all the places
they would like to see.
To the great pyramids....
To their hometown soccer games...
Nothing is off the map.
Meanwhile, people near dropped pins are notified that there is a new wish they can help grant. The notification only appears once you enter a certain radius, similar to the way Pokemon Go functions.
People grant wishes by using Messenger's built in camera to record what is happening at the location in addition to adding their own messages of love and support.
The videos are then sent to Wishes, where they are screened and compiled into "stories" before being delivered to the children.
Now, you don't need lots of time or money to help spread happiness, all you need- is love.
Art Director: Josh Gherghel
Copywriter: Dennis Chen
Cannes Future Lions Shortlist