amazon global holiday broadcast

Everyone knows Amazon has some pretty legendary holiday deals. Black Friday, anyone? For our global holiday broadcast campaign, we showed how Amazon has the perfect gift for everyone– no matter if you’re shopping for friends, family, or even yourself. And we did this by pairing legendary deals with legendary characters widely recognized all around the world (well, in our major markets anyway). And yes, we did a TON of focus groups all around the globe before finally landing on our final four characters. Then the question was: what item could they buy from Amazon that would completely upend the traditional tales that we know and love?

LITTLE RED RIDING HOOD

YETI

ROMEO AND JULIET

robin hood